In his new role, Anthony will focus on the development and implementation of corporate marketing plans to increase brand awareness, reach prospective customers, drive current customer engagement, and create new sales opportunities. He will also work to optimize and measure effectiveness of Keystone’s digital and traditional campaigns across various marketing channels.
Anthony has served in numerous roles within the insurance industry, notably as an independent agency owner and director of digital agency consulting with State Auto. There, he led a sales team of more than 70 representatives and helped excel their digital marketing business consulting program. Throughout his career, he has developed a depth of experience in consultative selling, integrated marketing, business development, and c-suite strategy.
Most recently, he worked to develop a strategy and execution into the marketplace for Caregiven, an app dedicated to providing resources to individuals providing physical, social, emotional, or financial support to an adult loved one. He exceeded KPIs for user acquisition and enterprise piloting and launched M&A funding subscriptions years ahead of the corporate projected schedule.
“Anthony has a rich combination of industry experience, marketing expertise, and sheer fire in the belly,” said Beth Bedisky, Chief Marketing Officer. “Together with his data-driven approach and success on both the agency and carrier side, he made the logical choice for this position. I’m excited to have Anthony on board and help generate organic growth for both Keystone and its agents.”