Want to build meaningful client relationships? Connect by sharing common interests. Leveraging events like Small Business Saturday can help you grow your presence and commitment to local service within your community. Here are some tips.
Promote local businesses in your social networks.
- Bonus: if you’re out shopping on Saturday, start a Facebook Live session at a business or two.
Open your doors to local shoppers.
Partner with local businesses.
- While you can’t offer coupons or 20% off of policies, you can team up with clients or local businesses for referrals.
- Talk to some of the business owners about mutual referrals and establish a landing page on your website for “Partners.” You can feature each business, run their promotions to help spread the word about their business, and link back to their website. Ask if they can do the same. At the very least, give them some business cards to keep on hand.
Face Time.